Why Should You Use Social Media as a Marketing Tool?
As recently as five years ago, social media was considered by many to be a fun place for youngsters to chat and share funny pictures. This perception has changed enormously and social media is now considered to be a vital part of any company’s marketing strategy.
The great thing about social media is that it can be used to suit any business and any budget. No matter what the size or nature of your business, you can use a combination of social media forums to reach your target market and promote your strengths, products and services.
So what exactly is “Social Media”? It is a form of web-based marketing that uses a selection of relevant social media forums in order to best achieve marketing and branding communication and goals.
In South Africa, the “Big 5” are considered to be Facebook, Twitter, Blogging, Pinterest and LinkedIn. As a business owner, it is vital that you know what you want to say and to whom. That information will enable you to choose which social media platforms you want to use and how.
Together, these platforms offer networking, video clips, images, info sharing, community engagement, competition campaigns, linking, tracking, measuring and so much more. Almost all the basic offerings are free of charge but in most cases it is best to get a professional marketer to manage your social media for you. Marketing online is very complex and can be just as harmful as it can be beneficial to your brand.
One thing is for certain, if you have any sort of business; small or large, local, national or international, you should be using social media to create an online awareness and to increase your sales.