Website Management? Qué Es Esto?
Yes you read right, that’s Spanish. Why am I writing in Spanish? Well really just to illustrate a point: It’s about as easy to understand today’s maniacally-paced IT universe and all it’s ever developing terms and new developments as it is a foreign language. For the average small business owner, occupied with the business of running a business, the term “website management” is about as foreign as Spanish is to non-Spanish speakers.
So, what is website management then, I hear you ask? Website management is the practise of managing a website for yourself, another person, or another company, like you would manage a business, or business department. Simple yes? Yet that explanation still leaves many in the dark.
So perhaps the more pertinent question to ask at this juncture, is “Why is website management necessary?” this would then swiftly be followed by “and why does it matter to me, the small business owner? Surely my website can manage itself? Afterall, it’s managed perfectly fine without it’s own personal manager for the past 10 years?”
Therein lies the answer. 10 years ago it was enough to just have a website. Make website. Add address to business card. Forget. In the vastness that was the interweb, ones website acted as beacon in the dark, a charming virtual business card that demonstrated how “progressive” you and your business were and marketed you to those clients savvy enough to be able to search the net.
Flash to the present and this is no longer the case. In the interim, every intrepid entrepreneur and his puppy has cottoned onto the website idea, the vastness of the interweb has been stuffed to bursting with a million other “charming virtual business cards”, and every human being over the age of 5 is now capable of searching the net using their mobile phones and those behemoth platforms known as search engines. The face of the internet has changed, and so too has the function of the website.
The positive side of these developments is that your audience has multiplied a thousand if not a million fold and the internet has developed into a marketing and sales tool second to none, with more reach than was ever thought possible. The negative side to this coin however is that the website you were once so proud of has vanished into insignificance within the endless influx of new websites and upgraded search engine algorithms.
The internet can now provide you with the means to turn your “charming virtual business card” into a potent marketing and sales asset. Your website can come to represent not just a means of contact and minor marketing, but a storefront, point of sale, endless access to instantly updatable advertising and a vehicle for retrieving measured statistics and results to demonstrate real time ROI. Your website can now be seen not only as a marketing tool, but something worth marketing and managing in its own capacity.
Re-enter the concept of website management. What is website management? It is the process of maintaining, administering and updating your site so that it performs as well for you online as any other aspect of your business does and can. And why is it important to you, the small business? Because no matter the size of your company, having a website and not tapping into the exposure potential of todays online universe is a bit like having a winning lottery ticket and not cashing it?