Search Engine Optimisation is the process of improving your ranking and visibility in search engine results by structuring your web pages so that they are found, read, and indexed by search engines in the most effective manner possible.
By researching your Keyword Effectiveness Index (KEI), Competitive Keyword Analysis and your Competitor Ad Analysis we will have the tools to advance your online paid advertising with the use of landing pages, advertising campaigns and ongiong management. By doing monthy reporting you will be informed of the statistics of your sites performance along with your campaigns performance.
Landing Pages
We set up your online advertising to arrive at landing pages. Research using Google Analytics reports and other SEO monitoring tools allows us to return information on the above. In our opinion there are a few steps in-between needing these analyses and simply obliterating your competition in all things online.
It’s always great to see, in real terms, how well your website is doing, where it can be improved, what is working and what is not. We provide you with detailed reports, as often as is your preference, and a breakdown of those reports (in plain English) as they apply to your specific website, together with recommendations as to “where to next”.
Adwords Campaign Creation and Management
Flatspin will assist negotiating the tricky world of “Pay per click” and “paid for ads” by assessing and setting up Adword campaigns or Facebook ad campaigns as and when you need them.
We can manage your Adwords campaigns, from setting daily limits and topping up your account to analysing and restructuring your keywords and campaigns, track what is working and make ongoing improvements.
Google Analytics – Analysis & Reporting
We offer a monthly feedback session and workshop where we report on our the Google Analytics finding and strategize our next move.
Competitor Analysis
We check that your site remains ahead of your competitors. If it’s not, we work out ways to beat them in the following month.
PPC
“Pay Per Click”. The largest target (by far) for PPC advertising is Google AdWords. These are the ads you see alongside the search results when you search using Google.com. Advertisers (like us) pay Google based upon the number of clicks generated sending people to our site.
The nature of PPC campaigns is to always tweak and improve them and monitor them for changes and ways to improve them, but the initial effort should provide a robust base framework.
Things we watch:
The cost we are paying per click (very closely). We find over time that we can reduce your bid and retain ad position as your site becomes perceived as higher quality
The percentage of clicks versus ad impressions. Make sure we get more clicks for less impressions. This typically involves testing multiple ads to determine what works best. Small changes in the ads can make huge differences.
We watch the conversion rate on your website. Ads send people to landing pages. The better the sales pitch on the landing page, the more people will get in touch and end up buying your products. Better conversion rates mean lower costs. Continuous testing and refinement is needed.