Search Engine Marketing is the process of marketing your website online. Our SEM focuses on 5 key areas:
- Search Engine Optimised content,
- Blog writing,
- Social media management,
- organic linking and
- email marketing.
Adding Search Engine Optimized content (making sure the right keywords appear at the right weight in the right density) adds the most value to your site.
SEO is vital for a website that wants to be found on the Internet, and part of creating excellent SEO is ensuring that your website content is optimized for search engines. We ensure that the correct plugins and SEO packages are installed and configured to support superlative SEO.
We take the raw content in your site and make sure the content on every single page of your website is working for you to draw traffic. Ensuring your page content is SEO friendly is vital. If you prefer to do the content writing on your own, then we train you to write your content in an SEO friendly manner that is guaranteed to improve your website’s traction online.
We create both inbound and outbound links to your website that can drastically improve your page rankings and thus your visibility on search engines. And we do it organically, linking you to relevant and beneficial external sites. No link farming here folks!
In addition to making your site search engine friendly, we want it to generate interest and business. We analyse the content of the site and make it flow in a way that attracts visitors and encourages a call to action (through filling in a form to clicking on a desired link).
We add search engine monitoring tools to your site. Google Analytics, Google Webmaster tools and Jetpack are the tools we add your site for monitoring the activity.
Keyword research will be done to determine the keywords that we will use, both for optimizing the website and in the PPC (pay per click) advertising campaign. In many ways, the right keywords drive the entire marketing effort so it is important to choose these carefully. By choosing keywords that are relevant to the site pages and products, we enhance both the initial click and the conversion rates because we match audience to offerings. Keyword Density Analysis, Keyword Effectiveness, Long Tail Analysis, Demographic Analysis, Relevant Positioning, yada yada – yes we do all that in this process, from initial selection to ongoing development.
Fresh Content is the best way to enhance SEO. We offer a team of expert blog writers, each of whom has been trained to produce writing that is not only SEO friendly, but also engaging regardless of content or topic.
It is important to keep your own blog up to date but It is also important to engage with external sites that like your content.
We focus on both internal and external blogging as part of this phase.
Social Media Management
We spread the news/shout about your brands: We’ve developed a good network of people who like our work. It’s huge. Our network talks about our work. We make sure it looks good online. Our reputation is at stake.
We’re Responsive: We stay on the ball and up-to-date. If something new is happening we share the information.
We genuinely like the companies we promote: We have a vested interest in our clients’ businesses. We want to make them web-successful so they want to do even better online, and use us more… it’s a self fulfilling prophecy, a no-brainer
Organic linking is done in 2 ways. The first is your internal linking within your site. This linking is done when we develop your website. The second is done by linking to your site from valid social media platforms, relevant websites and directories.
We will manage your ongoing newsletters. These newsletters may be aimed at updating your applicators with relevant information and additional product educational information. You may choose to send newsletters to prospective clients or service providers to remind them to use your product, ie Interior designers.