Cool de Sac is a fun, funky and useful product. We gave attention to bringing the product into focus, from the moment you open up the site. Examples of products are displayed in an image slider, with call to purchase actions prominent. We added ecommerce functionality via the popular WooCommerce plug-in. Shipping and tax calculations are neatly taken care of with this feature.
In addition, we carefully added search engine keywords and phrases to each page and post, with the result that the site was taking orders within its first 3 days of release, and continues to perform well 9 months later.