Pinterest Marketing for Your Brand
Pinterest is fast becoming a social media giant. Recently the site reported having over 10 million unique users and it has shown a 4000% growth over the past six months. Given Pinterest’s astounding growth rate, many companies have started to explore its social media marketing potential. As with most social marketing websites, the marketing benefits of Pinterest depends on how you approach it. Joining any social media site to promote rather than to provide benefits for consumers will almost certainly result in a social media failure. Seeing as the success of your Pinterest marketing campaign will depend on your usefulness to clients, maximising your value will also maximise your marketing potential.
What is Pinterest?
Pinterest is a digital scrapbooking platform. It allows individuals to create virtual pin boards featuring images of items that they like or that have piqued their interest in some way. Essentially Pinterest allows consumers to promote products and services for free. Pins can be pinned onto different boards that are divided into categories such as recipes, fashion, decor, etc. The key to success on Pinterest is to make your images “pinnable”, in other words, making your images aesthetically appealing enough to consumers so that they will be encouraged to “repin” them to their personal boards exposing your product or service to a different and potentially larger audience.
Will Pinterest work for your business?
Before starting your Pinterest marketing campaign, it’s important to get to grips with some of the site’s core statistics:
- More than 90% of Pinterest users are female meaning that the site is dominated by women.
- 21% of Pinterest users have purchased something that they found on a pinboard.
- The most popular categories for pinboards are home (17%), arts & crafts (12%), style & fashion (12%) and food (10%).
Do you think Pinterest is the right choice for your brand? Get in touch with Flatspin for a personalized Pinterest quote and proposal of how we can make Pinterest work for you.