Inbound marketing is a term coined by entrepreneur, Seth Godin. It’s a marketing strategy that rejects the belief that people are more responsive to old marketing strategies that inundate consumers with mass marketing and subliminal messaging. This is usually expressed through emails, seminars, telemarketing and paid advertising. On the other hand, inbound marketing believes that marketing should rather follow a more organic timeline that works through customer interest rather than forced attention. Marketing posts and adverts (information) should be ‘found’ by the potential customer who is researching for the specific information provided for by the brand or company.
Inbound marketing is dispersed through the internet to potential customers through means of blogging, social media and search engine optimization (SEO). This is perfect for today’s consumer as billions of people are spending more and more time searching for products and information online. Firstly, the average consumer is plagued by more than 200o outbound targeted marketing posts daily and are now finding ways to block these interruptions, for example spam filters and caller ID. Secondly, the cost and coordination around learning about products and shopping online is a lot lower for consumers compared to following up on outbound marketing through seminars and trade shows.
By focusing on inbound marketing, rather than trying to push the consumer to view your advertisement, customers come to you. This means that you are only targeting those consumers that are interested in your product. It sets up a stable, trusting relationship between you and your customer that will hopefully continue into the future.
The trick is to attract organic hits. This means that consumers are genuinely attracted to your product and want to know more. By blogging, you can keep customers up to date with upgrades, features and news and you earn your customers trust. This way, you build a relationship and ensures loyal customers who are dedicated to your brand.
Inbound marketing has become integral to business advertising, it is the future in maintaining longevity in customer relationships and business interactions. Without it, your brand may very well be left in the dust.
Flatspin Web Solutions has invaluable experience and skills in building organic, inbound marketing to help your business thrive and grow to new heights. For more information contact us by clicking here.
To view more great posts about online marketing and web development for your business click here.